White label Search Engine Optimization has been getting more and more traction from digital marketing agencies due to the increasing number of their clients who’d like to focus more on web analytics.
It is fueled by the growing demands from these companies who aim to rank higher in search engine results to increase their visibility online, hence, making SEO white-labeling an in-demand service as time goes by.
It simply pertains to the process of outsourcing SEO tasks to a professional provider while the end-product gets rebranded under the digital marketing agency’s name. This strategy allows the firm to sell and repackage pre-made SEO bundles to its clients, making it seem as if it is locally performed by the in-house specialists.
Moreover, they get to have this additional service included in their current offerings to establish the company a “one-stop-shop” for all website solution needs.
White Label Search Engine Optimization Services
A White label company is like an extension of an agency’s team. As it takes on more requests, the service provider has to fulfill all the job orders such as but are not limited to:
Website Audit – The website is every business’ ticket in promoting its products and services, therefore it should be well-maintained and free from any foundational issues affecting organic search performance. However, conducting a full site SEO Audit is indeed a tedious and time-consuming task. Fortunately, there are now a lot of available audit tools in the market that could make the process of measuring a website’s health and performance as easy as possible.
Keyword Research – Keywords are the core foundation of a website for it is the one that drives targeted web traffic to the page. When done well, using the right combination can skyrocket business to success, hence maintaining a relevant set of words and phrases spread effectively in the site’s content is of great importance and must be constantly checked at, making keyword research, not just a one-off task. It requires regular assessment and a thorough review from time to time, requiring someone to monitor and work on this task as diligent as possible.
On-Page Optimization – It refers to all the measures that can be taken directly within a website to improve its search ranking position. It is quite dependent on the way the targeted market search for content online, therefore it is essential to have all the keywords checked while making sure that the meta description, HTML code, title tags, and alt tags of the page are also optimized accordingly.
Off-Page Optimization – While it is true that off-page optimization refers to off-site ranking factors such as backlinks, it doesn’t necessarily mean that it’s all about link building. One vital area to look at is assessing how users think or perceive a brand’s popularity, relevance, trustworthiness, and authority. And this could be very well achieved through high-quality content and relevant guest posts that will surely bring traffic to the site, resulting in an improved search ranking result.
Analytics Tracking and Reporting – Measurement is critical to success when it comes to SEO that’s why it’s equally important to have a dedicated team to constantly track how well the targeted keywords are ranking, as well as keeping an eye on the ins and outs of analysis and takes care of the reporting to help fuel a more effective strategy moving forward.
Benefits of White Label Search Engine Optimization Services
As an agency, taking care of your clients’ needs is your top priority, however, there are certain limitations in your work to make this possible and they usually come in the form of time and resources.
To continue serving your market in the most optimal solution, here are some ways presented on how you could benefit from this business model:
Additional Revenue Source – Before startup agencies transition into a full-suite digital marketing agency, most of them offer only one primary service to clients. Its expertise may not even lie in this field but to grow its business, it needs to open the company to other opportunities to upsell or cross-sell a solution to its customers.
With this program, an agency can use these services to complement existing solutions and provide another source of revenue to deliver more value to its clients and give them another reason to get its services.
Agency Scalability – The capability to scale your agency is possible with the help of pre-packaged SEO services that you can add to your current offerings without a need to hire additional manpower in your team. Less overhead expenses yet more revenue generated in the process.
Quality Service – You don’t need to be a master in this field to provide a top-notch solution when you have a team of experts who could work on your clients’ requirements while you get the credits on the delivery of the service, all under your branding.
Service Expansion – Adding this service to your current offerings could mean more business on your end even without thinking of building solutions from scratch.
White Label Search Engine Optimization Reports
SEO reporting is essential to understanding how users interact with your online business and how you can further drive them to conversion.
With that in mind, it is equally important to produce a report for your clients. For a busy agency, creating a report for multiple customers can be daunting and tiresome, hence having a customized report done via easy-to-use software or solutions would be the best option to save time and effort for this task and that’s where White Label SEO Report comes in handy as it is a professionally detailed report that once completed, can be rebranded and used by other companies for their reporting needs.
White Label Search Engine Optimization Outsourcing
This pertains to the outsourcing of services related to SEO, including on-page optimization (keywords, metadata, blog) and off-page optimization (social media, link building, guest posts) to a third-party company, agency, or individual.
A company may make use of this model to scale their business and provide a more holistic approach with their service delivery. It will also promote business growth and expansion by having a team of dedicated and highly-specialized people to work on this project, resulting from increased profit, saved costs, and time freedom to do more productive things at their own pace and preference.