In this time of pandemic crisis, the number of companies switching to online platforms is extremely enormous. Together with the massive increase of businesses utilizing online marketing is the growing demand for website solution needs as well – something that is worth noting for by a Digital Marketer.
From Crisis to Cash Flows
Though this may seem like a gold mine for an agency, others still fail to thrive on this opportunity due to certain limitations on time and resources – hence comes the concept of the white-label solutions in the market.
Outsourcing is the Key
When a busy agency receives tons of requests, it’s quite hard to manage and keep up with all the job orders.
The best way to handle it is to hire a third-party service provider who could help fill in those gaps so there’s no need to stretch the team too thin, hence giving the company a room for scalability with the additional manpower behind the local process.
With that in mind, it can be inferred that white-labeling refers to the process of outsourcing products and services that can be rebranded and sold to end-users by the resellers at their own pricing strategy. It is a clever way to do business for it won’t require one to be a specialist in every aspect to carry out customer requests.
All it needs to take is to delegate those tasks to a reliable service provider who will then fulfill the job and make it seem like it came straight from in-house staff. And the best part? It is cost-effective and time-saver.
What is White Label Web Design?
In layman’s term, it simply means “unbranded”, therefore White Label Web Design refers to a ready-made blank label website solution with all its creative rights and privileges transferred to an agency once it gets rebranded during service delivery.
It’s an ideal business model to those who may not have the resources to build and develop everything on their own but are getting high demands on these kinds of tasks, hence giving them extra hands to help meet deadlines while taking the credits for a job well done in delivering a high-quality customer experience to their patrons.
White Label Web Design Services
This include but are not limited to:
Website Hosting – It’s a very promising industry with market size of US $32 Billion as the revenue is expected to continue growing over the five years to 2024, however, this may not be as easy as it seems to manage by an agency as this entails a full focus on monitoring, hence it will be wiser to simply outsource this task instead to an expert in this matter.
Web Builder – This pertains to the development of the site using any of the different Content Management System (CMS) available in the market today. With this, the third-party firm will let you take control of creating modern, responsive, and mobile-friendly sites that will best suit your client’s specifications.
Content Management – Some of your clients may also need help with content creation to further help build their sites. To cater to this request, you could work through white-labeled content so you’d be able to expand your agency’s services by offering to work on their product/service pages and blogs which in turn will generate additional revenue on your part
Add-Ons – There are other features that your client would want to integrate on their sites such as live chat and appointment scheduling widget to name a few which could very well be provided by a third-party company.
White Label Web Design Platforms
There’s a lot of decent platforms available in the market today but we’ll just focus on some of the best and most popular builders nowadays.
WordPress – is undeniably the Top Content Management System having a 61.8% CMS market share, powering 14.7% of the world’s Top 100 websites, not to mention its phenomenal number of global users as well as the massive downloads that it got and is still getting up to date. Thanks to its easy-to-use, intuitive design, with its open-source and free software that provides an option to explore more with its wide array of available plugins, making website designing and development a breeze even for non-technical users.
Joomla – Just like WordPress, it also has a huge user base and offers a ton of features to play around. It has an extensions system too that works exactly like the WordPress’s plug-ins that can be installed for additional customization, not to mention that it’s regarded as the 2nd most widely used CMS in the world with over 97 million download times and 5.7% CMS market share, powering 3.1% of the global network.
Drupal – is the preferred choice for government agencies, large associations, nonprofits, and many Fortune 500 companies for having simple editors, powerful for administrators, secure, and accessible for everyone
Magento – When it comes to e-commerce, Magento is one of the most popular platforms, powering more than 250,000 active eCommerce sites which accounts for around 12% of all online stores. It’s designed to help sell products over the Internet as seamlessly as possible, making it a top choice by the e-commerce public.
Wix – is one of the dominant website builders worldwide, having over 110 million sites built, and is known for a relatively easy-to-use platform, perfect for non-technical and even beginners, to build a website in no time. With its intuitive drag and drop interface to its massive template creation and tools integration, there is no doubt that it’s a clear winner for novice and non-web designers.
Squarespace – is a drag and drop, intuitive visual website builder, curated, and thoughtfully designed and is positioned as the platform for blogs, portfolio sites, and online stores. It offers more than 100 sophisticated themes that are optimized for tablets and phones and it’s designed specifically to be user-friendly, however, there’s a lot of limitations in terms of configuration as it lacks the customization potential of others like Magento.
White Label Web Design and SEO
A website is your identity online. Therefore, a quality site does not just represent your brand statically but it should more so help boost your brand by being searchable and visible online that’s why web design and SEO work together to give you this valuable result. No matter how attractive and gleaming your website is, if SEO is not thoughtfully integrated with, then it is just synonymous with being a “beauty without a brain” in the making.