The aspect of keyword research is so large in the overall process of SEO that it may as well be a separate process that every website owner should utilize. Unless you own or you’re building a website that gets traffic from direct sources like email marketing or social media campaigns, your website is at the mercy of search engines. Otherwise, it may as well not have existed at all if no user visits it.
In the White label industry, keyword research is critically important. It allows White Label agencies to outsource keyword research from professionals that specialize in this specific and niched skill. The research itself requires a tremendous amount of skill, time, and experience so it’s no wonder agencies prefer to outsource it as a separate project.
Our experience with white label keyword research is profound. While we have access to industry-relevant premium tools like SEMRush and Ahrefs, we still often prefer tools that are readily available, especially those that Google itself advises.
Hopefully, this blog will help you to do white label keyword research as cheaply as possible while also being efficient and effective.
1. Google Search Console
It goes without saying that the first tip on this list will be Google Search Console. As probably the most important SEO tool and analytics software of all, Google Search Console is a direct peek into the inner mind of the Google Search Engine.
Google Search Console is a very effective white label keyword research software because of its transparency and overall ease of use. One such example is the Queries tab. Let’s say your client’s website has a decent amount of traffic and has been live in search results for some time now, it should be getting a pretty decent amount of impressions for a magnitude of keywords. From there, you can sort their website’s queries to the ones that gain the most impressions, analyze the pages ranking on those queries, and use those queries as the foundation of your content strategy and topical approach.
Another white label keyword research approach is using the already ranking pages as the basis of future content, which can be then used to build on an internal linking strategy. For example, on our website lagunahotspring.com, our blog post titled Public Hot Spring Resorts in Laguna is getting high traffic on a daily basis. Through Google Search Console, we can see that it has the potential to “buff” new blog posts related to “laguna swimming pool”.
Our next entry is not just a tool, but rather the actual “battleground” for the realm of SEO. Search Engine Result Pages, or SERPs for short, are where search engine indexed pages are shown based on the user’s query on a search engine. It’s where the user actually clicks a website, which generates traffic for the said website.
Understanding SERPs can be useful for your process of white label keyword research as well. Let’s try to search a keyword that our website lagunahotspring.com is currently ranking for:
Through the search results, we can already analyze some very important data and generate insights. From here, we can see that the competition for the keyword is already quite high so we need to be clever in our approach to content. Since we already have a list of our top competitors, we can use their approach, aggregate them and make the best possible content that Google gets. We came up with this: Famous Delicacies in Laguna Province.
Through sheer ingenuity and a little bit of technical expertise, not only we were able to take the number one spot, but we were also able to get a special position for it.
Another SERP feature that we can use for white label keyword research is the auto-complete searches, which appear when we type something on the Google search bar. It’s a bit hard to use and requires manual input in order to be efficient, but it’s a nevertheless powerful tool to further gain insights into what the current search base is actually searching.
Similar to the auto-complete SERP feature, the related searches section at the bottom of a SERP page can also be utilized. It acts similar to the auto-complete feature, but it’s often a lot more varied and showcases keywords that are not necessarily derived from the original search query, which would be useful for any white label keyword research campaign.
Another powerful white label keyword research feature on SERPs is the “People also ask” section, which is useful to generate long-tail keywords. A common approach in keyword research, in general, is to target long-tail keywords, which are keywords that are lengthy and have low volume. They’re very easy to target and rank with, so that’s why they’re popular to use as stepping stones for newly built websites.
We all know SEMRush. It’s among the best premium SEO software service out there, so it’s no wonder we can also use it for white label keyword research. SEMRush has a lot of features specifically for keyword research, so we’ll talk about each of them here.
The most obvious white label keyword research tool on SEMRush is the Keyword Overview feature.
It’s easy to use tool that allows us to have a better understanding of a particular keyword’s data, like the number of search volumes it gets per month, the number of possible keyword variations, and the number of search results detected for it.
For a more advanced white label keyword research approach, you can use the Keyword Magic tool of SEMRush:
It’s a tool that is reminiscent of Google Search Console’s query tabs by showing the keyword monthly user searches and even trends, keyword difficulty, and competition values.
The advantage of SEMRush for white label keyword research that separates it from Google Search Console is the ability to peek into the greater picture of things, including the performances of other websites.
As mentioned above, competition is also a powerful way to conduct a deeper and more insightful white label keyword research approach. While competitive research is the direct disadvantage of Google Search Console, tools like SEMRush takes it to a higher level and allows keyword researchers to better dissect their competition.
While you can use SERPs for a basic competitive research approach, other specialized tools exist specifically for this part. SpyFu and iSpionage, which are both premium services, offer a wide variety of tools to your arsenal in the name of competitive research.
Consider one of the most “unconventional” SEO tools a professional can use, Google Trends offers unique perks to white label keyword research. If you don’t know what it is, Google Trends is a tool offered by Google that allows anyone to view the “Interest over time” of a specific search term, Topic, query, etc in a time-series graph, and even allows a comparison-based view by using two to four queries.
In this raw form, Google Trends can be used to grasp and predict the performance of a certain keyword over a period of time. It can even be used to slowly branch out from the main topic to other related topics and get you a better understanding of what Google thinks is related to your keywords.
For more tips, check this article by SEMRush about using Google Trends for Keyword research.
Reddit Keyword Research Tool
While it can be argued that the traffic Reddit gets within itself is comparable to the traffic Google gets outside, the potential of Reddit for white label keyword research can’t easily be ignored.
One such tool is the Reddit Keyword Research Tool, which is basically a crude version of a conventual search engine keyword research tool, but specifically for subreddits and searches within Reddit.
Google Data Studio
Lastly, while Google Data Studio isn’t necessarily a research tool, it can still be powerful as a white label keyword research reporting tool.