Top 5 SEO Reporting Tools for 2022

While Search Engine Optimization is already a troublesome process for both business people and professionals, it can even be more difficult to properly measure and visualize the true fruit of your efforts. This is where SEO reporting comes in, for you to get a better understanding of what your website currently stands in search rankings and where it is going in the future.

Here are some of the SEO reporting tools that are a must-have for anyone doing SEO:

Google Data Studio

Do you want to share reports that will help you or your clients gain greater insights? Do you need a quick and easy approach to showing data in a professional manner? Google Data Studio is a new breed of free data visualization and reporting tools that raises the bar on data-driven decision-making.

What makes Google Data Studio a powerful tool in SEO is its direct affiliation with Google itself, which means Google’s SEO reporting tools like Google Analytics and Search Console are readily available as data sources for your Google Data Studio reports.

Google Data Studio is the perfect SEO reporting tool to better understand the search performance of your website. Not only you can customize it in any way you want, but all the data that will be displayed are also taken in real-time and shown in a visually appealing way!

Get your FREE Google Data Studio report here

SEO PowerSuite

We all know how essential SEO reporting is, and it can be difficult to keep on track if you don’t have the necessary SEO reporting tools. Many useful reporting tools exist, such as Ahrefs, SEMRush, SerpStat, and SpyFu. So, what distinguishes SEO PowerSuite from the rest?

The affordable price of SEO PowerSuite compared to the large number of services it offers is the main reason for its popularity. SEO PowerSuite, on the other hand, is far less expensive than many high-end cloud tools.

Moreover, SEO PowerSuite remains the most comprehensive SEO reporting tool, suitable and sufficient for assisting you in achieving a top ranking in any search engine. Here are some of this reporting tool’s features:

You may use the WebSite Auditor to quickly scan your complete website for technical errors that could harm your Google ranking. This is, without a doubt, the best tool for a website’s technical assessment.

This SEO reporting tool provides explicit guidance on the technical aspects of pages. This tool also assists you in analyzing keyword usage in on-page elements such as title, meta tags, body, and images. You may easily edit the pages and make adjustments with this tool to guarantee that everything on your website’s pages is correct and crisp. As a result, once you’ve made the modifications in the tool, you may apply them to your live website.


Databox is an analytics application that allows users to combine a variety of tools to create visually structured SEO reports. Databox collects data from your existing SEO tools and organizes them as dashboards, which can then be used to create automated SEO reports. Popular SEO tools like SEMrush, Moz, Search Console, and Ahrefs are preloaded with 70+ one-click integrations in Databox.

This SEO reporting tool is ideal for software companies because it allows them to create white-labeled databoxes, which are essentially completely branded dashboards with reports that can be shown on your own web app on a custom domain rather than sending emails or printed reports. There is also a library of over 200 pre-built report templates available to customers.

Screaming Frog

Like SEO PowerSuite and unlike Google Data Studio, Screaming Frog is not a cloud-based service or reporting tool. It’s a piece of software that you must download and install on your computer. The tool is now available for Windows, macOS, and Ubuntu. You’re out of luck if you’re using another operating system.

If you’re used to using cloud-based tools (like SEMRush), you might be disappointed to see that you have to install something only to check for issues on your website. But there’s a purpose for it. The team behind Screaming Frog does not want to host a website that sends bots all over the internet. The good thing is it’s as easy as it gets to install the software on your computer.

Screaming Frog has a ton of powerful features. Among them is the Crawl Overview feature, which offers a comprehensive summary of the target website’s initial crawl. It’s essentially a bird’s-eye perspective of the information you’ll find in all of the tabs. Screaming Frog can also be used for Web Scraping, SEO testing staging sites, Redirects audits, basic on-page audits and so much more.


Finally, we can’t go on talking about SEO reporting tools without including SEMRush, the crusader of all-in-one SEO marketing tools!

Here are some SEMRush features that make it stand out and a must-have:

SEMrush’s Keyword Magic Tool is well called. There are plenty of keyword research resources available, but few are as helpful or well-organized as this one – especially if you’re just getting started with keyword research and aren’t sure where to start.

The Keyword Magic Tool is a basic application that allows you to enter a base term and have it search-relevant keywords for that topic. It breaks them down by qualification and allows you to drill down until you find some rather long-tail keywords. It also pulls MSV, trend data, and other useful information like CPC and the number of SERP elements each phrase triggers, so you can see how seasonal each keyword is.

On the other hand, SEMrush’s Traffic Analytics feature displays the number of site visitors for a given time period. It’s critical to assess website traffic in addition to knowing what keywords you’re ranking for on Google and which Google page each phrase appears on. What are the demographics of your website’s visitors and where do they come from? In addition, typical statistics for how many pages were viewed per visit, how long a user stayed on the site, and the bounce rate will be displayed. Trends can be viewed by device, traffic sources, and other factors.

What do you think about these SEO reporting tools? Are you using something else? Let us know in the comments section!

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